Italian Artisans

Business Type
B2C
Website Type:
Booking generation
Service
Local SEO, SEO, Web Redesign

What You Need to Know

  • Position 1 on Google Maps for three primary keywords
  • Increased direction requests from 1,291 to 4,058 (214% increase)
  • Increased organic website reservations from 3,860 to 5,168 (a 29% increase in one year)
  • Increased ‘Reserve with Google’ reservations from 305 to 802 (a 163% increase)
  • Fixed the non-responsive Wix website for a better user experience

What the client says

Richard has been great and has left no stone unturned for our online presence. He is always on hand to provide advice and guidance on where we should look for opportunities. Great work.”

The Business & DigitalReach Services

Italian Artisans produces one of Melbourne’s best pizzas and was founded by Tony Nicolini, a well-known individual in Melbourne’s hospitality scene. 

Tony needed help attracting new customers and figuring out how to do it on Google. We agreed to carry out local SEO services and optimise his Wix website. 

The Strategy

To move my client towards their goals, I implemented the following initiatives to drive the results you’ll see below:

  • Optimised and restructured his Wix website to improve user-friendliness and increase conversions
  • Fixed up incorrect data across the web in directory sites and built new relevant citations
  • Optimised page titles and meta descriptions across his website
  • Optimised his Google Business Profile for improved visibility and conversions

The Results

Over one year, I exceeded the client’s goals and more. Implementing local SEO resulted in significant growth, which the client is thrilled with.

Tony was happy with the new look of the website I carried out, which played an instrumental role in converting more bookings.

The images below represent my work through my Local SEO services.

There was a significant improvement in performance on the Google Business Profile compared to 2022. Note that the business does not offer food orders through Google, so this section is blank.

Healthy positioning for my client in Google Maps.

Even though the business’s primary category isn’t ‘Italian Restaurant’, I got his business to position 2 through the website SEO aspect.

What the future looks like

Tony and I are excited about our future results. He is impressed with what I have achieved by increasing his website bookings and evolving his Google Business Profile. Tony sees working with DigitalReach as a worthwhile investment.

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